Samuli Zetterberg, interdisciplinary product designer based in the San Francisco Bay Area.
All about the tiny details, the bigger system, the people using it, and the craft behind thoughtful user experience.

Experience
Founding designer at Circleback (2025–26). Co-founded Readymetrics (2019–24) and Surveypal (2007–18).
First investor in Linear.
Contact
samuli.zetterberg@gmail.comCopy email